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OMK is a dynamic modern company and one of the leaders in Russia's metallurgy industry
Vision
We strive to become the most efficient company in the Russian iron and steel industry manufacturing products for the pipe and metallurgical market. Our aim is to achieve a successfully balanced diversification and deep integration of our production and, thus, protect the Company from any declines in specific markets and process stages.
Mission
We contribute to the creation of environmentally safe global energy and transport communications and help our clients to provide high-quality passenger and cargo transportation services without any distance limitations.
Corporate Values
· Ensuring maximum return on equity capital;
· Respect for and trust in employees and partners;
· Support for innovations and continuous improvement of product quality;
· Observing a balance of interests of shareholders, top managers, and employees
Corporate Business Conduct Principles
We pay special attention to the management of unit consumption and critical resources (labor, energy, and transport) in terms of their availability and costs.
Our decisions in terms of management of such resources are considered to be the measures toward enhancing competitiveness of the whole Group and its separate businesses. In this regard, we intend to lower risks and decrease the cost share in the next three years.
With regard to its personnel management, OMK will approve and consistently implement the principles for developing the internal policy for personnel selection, maintenance, and training. The Company’s objective is to double by 2012 its labor productivity in terms of profit per employee.
With regard to energy supply management, the Company is implementing the Program for Energy Saving and taking measures to satisfy its growing needs.
OMK is implementing the Program for Transport Risk Management and Logistical Optimization and creating the relevant infrastructure for a successful execution of the Company’s plan for increasing to increase the production in the Russian and foreign markets. For the implementation of the Company’s strategy, it is necessary to enhance the integration of the Group’s entities.
Main Stages of the Group Development Strategy
Stage 1
ОМК Business Today
Stage 2
Completion of Vertical Integration for Medium-Diameter Pipes
Stage 3
Completion of Vertical Integration for Large-Diameter Pipes (2011)
Accordingly, the goal of the OMK long-term strategy is to achieve leading positions in the key markets and in terms of operational efficiency through maximizing the share of controlled costs, among other things.
Large-Diameter Pipes
Based on the 2009 results, OMK accounted for more than 24% of Russia’s total pipe production, including more than 50% for large-diameter pipes.
OMK’s leading positions are maintained through the availability of two modern lines for production of large-diameter welded pipes and lines for pipe coating. This enables the Company to produce a wide range of pipes of 508 mm to 1,420 mm in diameter and wall thicknesses of up to 48 mm, while the flexibility in terms of distributing orders among different mills makes it possible to maximize the profit on production. The quality of OMK’s products is as high as that of foreign manufacturers, which is evidenced by the Company’s successful bidding for the Sakhalin projects. In May 2006, OMK completed the delivery of conductor pipes (diameter: 726 mm; wall thickness: 38.1 mm) for the offshore production platforms of the Lunskoye and Piltun fields under the Sakhalin 2 project. The pipes were designed for harsh ice conditions in areas with the seismic activity as high as magnitude 9.
OMK plans to retain its leading positions in the LDP market, while developing together with the market, satisfying the growing demand, and developing new target markets in non-FSU countries. To this end, in 2006, a project related to the installation of the second molding press was launched. The press enabled OMK to increase in 2008 the capacity for production of 1,420-mm pipes up to 950 thousand tonnes a year.
In 2006, one of the key events for the Company was the decision to construct of the Mill 5000 metallurgical facilities with a production capacity of 1.2 million tonnes of sheets a year. It is planned to place the steelmaking facilities at Chusovoy Metallurgical Works and the rolling facilities in Vyksa in close proximity to the pipe production. This project will enable OMK to complete the construction of a vertical integrated chain and gain control over production costs, steel quality, and reduce the timeframe of LDP order execution.
The implementation of this project will be an important milestone in the development of the Company’s Pipe-Rolling Division and Steel Works Division, as the project requires a comprehensive reconstruction of CMW and will involve the Company’s key businesses.
One of the key events for the Company in 2007 was that it signed an agreement for supplying large-diameter pipes under the Nord Stream project in 2008–2009. In early 2007, to gain access to the bidding, OMK obtained the certificate confirming compliance of its production technology to DNV-OS-F101 for subsea pipeline systems and became Russia's and the CIS's first qualified producer of pipes according to that standard.
OMK’s main events in 2009 included the following:
In April, OMK signed an agreement for the delivery of large-diameter pipes for the construction of the OML 58 O.U.R. (Obite–Ubeta–Rumuji) main gas pipeline in Nigeria.
VSW shipped more than 200 thousand large-diameter pipes for the construction of the first link of the Nord Stream subsea gas pipeline. Under this project, VSW produced 5.5 thousand tonnes of large-diameter pipes with wall thickness of 41 mm.
In June, VSW shipped 200 thousand tonnes of large-diameter pipes for the transnational program for the construction of the Central Asia–China (CAC) main gas pipeline.
Small- and Medium-Diameter Pipes
The OMK strategy in the MDP market, given the increasingly bitter competition in 2010, is about clear-cut market segmentation, setting high priorities, focusing on pipe segments with enhanced characteristics, and preparedness for price competition under intensive competitive pressures. One of the Company's key opportunities in MDP markets, after the launch of the CRC project, is achieving synergy of its pipe and steel-coil businesses and gaining through profits in the entire coil and pipe production process.
Railroad Wheels
OMK is the leader of the Russian railroad wheel market. Its market share in 2009 accounted for 61%. In this connection, OMK's deliveries to the Russian market until the end of 2010 are ensured with its long-term agreement with Russian Railways. In this market, the Company has a stable competitive advantage due to its ability to manufacture wheels with unique consumer properties, i.e. hard wheels. The goals for the future are as follows: to maintain leading positions in the Russian market, to be self-sufficient in steel, to retain competitive technological advantages in terms of manufacturing products with unique properties, to launch new types of products with the idea of increasing sales in export markets in the event of stagnation in the Russian market, to develop the production of wheels from sections, to promote hard wheels in the CIS market, while focusing on the development of new types of products with enhanced consumer characteristics.
Pipeline Fittings
OMK considers Trubodetal as a strategic investment in its new PF business, having prerequisites for integration into and synergy with its existing businesses.
One of the key areas of the PF business development is to create facilities for the production of T-shaped pipes designed for high pressures. This project will enable Trubodetal to become Russia's unique supplier of large-diameter T-shaped pipes designed for high pressures and is in line with the long-term market demand. ОМК also plans to implement a project for modernizing the manufacture of cold-formed products, which will make it possible to satisfy our clients’ needs in a more integrated manner.
The main directions for Trubodetal’s development and enhancement of its operational efficiency are as follows:
• to accelerate fulfillment of orders due to the reorganization of internal processes;
• to maintain key competitive advantages in the market and restrain competition through cooperation (alliances) with other market participants;
• to launch niche products — HFC elbows for DIN, PF up to 15 MPa;
• to create a system for market forecasting and market change forecasting for more efficient strategy development and implementation in the PF market.
Auto Springs
Chusovoy Metallurgical Works (CMW) is the absolute leader in the Russian automotive spring market, with a market share of more than 80%.
The current production capacity is not sufficient for meeting the growing demand. Therefore, the Company plans to implement several investment projects for expansion of its production facilities: two projects are related to the commissioning of thermal lines at the CMW spring production facilities (each project will help to increase the manufacture of springs by 10 thousand tonnes a year) and some projects for expanding the production of small-sheet springs. These measures will enable the Company to increase the production capacity up to 133 thousand tonnes of automotive springs.
Apart from stepping up the production capacity, the scenario for developing the spring business provides for working out the possibility for diversification of products and markets, and namely, the mastery and full-capacity production of small-sheet springs, including ones designed for foreign automobiles. The plan also covers serial supplies of springs produced at CMW to assembly facilities of foreign companies in the Russian Federation and non-CIS countries. To this end, a program for obtaining certificates for such products from foreign consumers of automotive springs will be developed and implemented.
Vanadium
The Company’s share in the world vanadium market accounts for about 5%. The world market is showing an obvious trend toward asset consolidation, which will have a significant impact on the market development in the short term.
Based on possible scenarios, OMK is pursuing a follow-the-market strategy, with the following possible measures toward risk reduction, product quality improvement, and new product development featuring among its high priorities:
• to process various types of technogenic sources of vanadium raw materials, while applying both current and new technologies;
• to increase production of own vanadium slag, and further along the chain V2O5 — FeV;
• to improve the quality of FeV 80 (in terms of chemical and fraction composition);
• to evaluate the attraction as an investment and develop the production of chemical compounds based on vanadium (ammonium metavanadate, vanadium oxytrichloride, and vanadium tetrachloride), vanadium-aluminum alloys for alloying titanium;
• to process own slag stocks.
Rolled Section Steel
OMK's rolled section steel business involves several product subgroups: angle section steel, channel bars, steel beams, reinforcing steel, and special shaped steel. In terms of sales, those product lines are quite stable, but with a relatively low profitability of sales.
In this connection, given the below-mentioned factors impacting the market development, the market changes are evaluated quite positively:
• Increasing housing construction;
• With Russia hosting the 2014 Olympics, expected increase in the rate of construction in the South Region;
• Implementation of programs for developing Russia's South and Far East federal districts;
• Construction of energy facilities.
In terms of development of this business, the Company plans to modernize the rolled section steel production for the purpose of reducing costs and increasing production volumes.
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